S stands for Source. Who is providing the information?
M is for Motivation. Why are they telling me this?
E represents Evidence. What evidence is provided for generalizations?
L is for Logic. Do the facts logically compel the conclusions?
L is for Left out. What's missing that might change our interpretation of the information?
MediaShift . Don't Be Fooled: Use the SMELL Test To Separate Fact from Fiction Online | PBS