Wednesday, April 14, 2010

Just like starting over

Communication World - IABC's award-winning print magazine

A dramatic change in an organization’s structure is an opportunity to communicate differently—in message, purpose, method and measurement.
by Wilma Mathews, ABC, IABC Fellow

Communication professionals play a key role in helping employees overcome post-layoff "survivor syndrome," this article says. It recommends that companies interact regularly with survivors to show that they are still valued by the organization. The author advises communication professionals to provide sufficient information to supervisors, whom employees often turn to as their first point of contact to learn about issues. (Communication World, Mar/Apr 2010, 6 pages)

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