On The Media: Transcript of "An Eye For An Eye " (February 6, 2009): "What if the ads you're watching are watching you back? A company called Quividi designs software that allows advertisers to guess your age and gender using tiny cameras inserted into billboards and video displays. Quividi's chief scientific officer Paolo Prandoni explains how the ads work."
Some of Quividi's marketing technologies carry a distinctly Big Brother vibe. The French company's gotten attention for billboard software that uses cameras to gather information about passersby. On the Media sat down with Quividi's chief scientific officer to learn how the signs work and gauge how creeped out we ought to be.
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